Bellabeat is a company that manufactures health-focused smart devices aimed at empowering women by tracking their wellness metrics. This case study analyzes a bunch of things like
- Challenges faced by Bellabeat
- Solutions to overcome the challenges
- Executable action plan
The challenge
Scope of product improvement
Improvising smart device's data collection and notifications that are sent to users to check their well-being statistics.
Identifying growth opportunities and formulation of efficient sales strategy for the marketing department.
The solution
Consumer's trend analysis with other brand's health tracker
Analyze the usage data of Fitbit device users, to obtain useful information about trends and relationships among different health-related metrics.
This will identify growth opportunities and formulate the relevant marketing recommendations and strategies.
Executable action plan
Hitting the Target
Solutions to these three questions will guide my analysis:
- What are the trends found in Fitbit smart device usage?
- How could these trends apply to Bellabeat customers?
- How could these trends help influence Bellabeat's marketing strategy?